Central Ohio SAS® User's Group

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Current Job and Help Wanted Postings
 

Limited Brands
Marketing/VSD

Position: Senior Analyst, Statistical Modeling and Segmentation

Position Descripton:
Build and implement statistical models for Email, Catalog & Internet. Support email program execution via strategic and tactical segmentation of email file. Provide analytical insights and tools to help optimize contact strategy ¿ this includes usage of existing statistical models plus identification and development of new statistical models.
Possess the strategic and analytical skills necessary to evaluate, optimize and innovate direct marketing campaigns; possess the technical skills needed to compile and query the data in support of analysis. Fluidly translate quantitative data into actionable insights that drive and change the business.

Responsibilities:
Re-score and recalibrate existing statistical models and build new statistical models for Email, Catalog & Internet
Create daily segmentation files for deployment of email program
Analyze current marketing contact strategies and their impact on client channel behavior
Provide analytics that will help drive the email program strategy (segmentation, versioning, frequency of contact by segment and message type)
Provide analytics to support overall contact strategy (incrementality of one channel over another, customer lifetime value by segment and by source of acquisition, opportunities for optimizing contact strategy overall and prospecting strategy in particular)
Present the data and analysis to the Marketing team, and cross-functional partners to influence the larger VSD leadership on how to optimize our Marketing investment
Provide database querying and analytical support from the VSD data warehouse, website, and other sources to the Marketing department

Qualifications:
Ability to thrive in a highly quantitative, fast-paced environment
Ability to prioritize, and manage multiple projects simultaneously and meet aggressive deadlines
Ability to work in a multi-team environment, in which various business owners and partners require support
Understanding of business analysis (P&L, Incremental value, ROI, etc.)
Strong experience in data base applications, tools and usage, and best practices around data analytics
A high degree of analytical curiosity that leads to comprehensive data acquisition and analysis
Strong written, verbal communication, and presentation skills as well as strong influence management skills.

Experience Required:
Master's degree required, in a statistical or analytic field
Minimum 3-4 years of analytical and database experience
Experience in a Direct Marketing environment, preferred
Base SAS proficiency (SAS certification a plus)
Proficiency with SQL programming or similar RDBMS querying language required
Bachelor's degree in marketing, economics/finance or other quantitative discipline
Database and data analysis experience with large datasets (20+ million records) required

Essential Functions:
Ability to use a PC
Ability to communicate verbally and in writing

Other Information:
REPORTS TO: Director, Advanced Analytics
STAFF RESPONSIBILITIES: None
LOCATION/TRAVEL: Columbus Based



 

Limited Brands
Marketing, Customer and Website Analytics

Position: Manager, Website Metrics, #31340

Position Descripton:
Provide analytical insights to enable the business to continually drive growth through the company’s website. Possess the technical skills needed to compile and manage the data, and also have the strategic, creative, and analytical skills needed to connect the quantitative data to insights that drive and change the business.

Responsibilities:
Directly lead and mentor team of analysts to support all departments for web channel reporting, strategic analysis, and web testing
Provide strategic, technical, and analytical support for the website to inform the business on website trends
Analyze current web based marketing contact strategies and their impact on website behavior and profitability (Email, Search, Comparison Shopping, Affiliate Marketing, Mobile, and Text Messaging)
Manage the creation and analysis of website test results for a variety of testing categories (offer, creative, and functionality based) with the goals of continually improving the website experience, driving the growth of the buyer file, and increasing the return on investment
Manage the competitive analytics by leverage internal and external resources to gather relevant industry benchmarks for website metrics
Integration of data analysis supported recommendations into the development of seasonal media event strategic plans to ensure maximum customer sales per primary marketing spend for catalogue, email, direct mail, and website
Work closely with other departments/divisions to implement strategies
Support multiple Internet CFIs (critical initiatives) with analytics and more importantly fact based recommendations
Present the data and analysis to the Team, other departments in Victoria's Secret Direct, and areas of Limited Brands

Qualifications:
Ability to thrive in a highly quantitative, fast-paced environment
Ability to prioritize, and manage multiple projects simultaneously and meet aggressive deadlines
Strong experience with website analytics applications and best practices around website analytics
Understanding of Internet related data and behaviors, and a thorough knowledge of the Web
A high degree of analytical curiosity that leads to comprehensive data acquisition, analysis and insight generation
Excellent written and verbal communication skills

Experience Required:
Minimum of 5-7 years of analytical and database experience
Experience in an E-commerce or E-Marketing environment, required
Experience with website analytics applications (Coremetrics, Omniture, etc.), required
Knowledge of SAS (or SPSS) and SQL, preferred
Bachelor's degree in marketing or other related discipline, required

Other Information:
REPORTS TO: Director, Client Analytics
STAFF RESPONSIBILITIES: Two Analysts
LOCATION/TRAVEL: Columbus Based



 

Limited Brands

Position: Manager, Testing & Analysis

Position Summary:
Management level position that is responsible for the test and learn agenda and customer insights in support of Marketing programs to drive profitable sales. This position leads and manages the development of the testing agenda supporting seasonal planning process and in-season optimization. This position supports all marketing offers, creative, usability, site performance, functionality and merchandising testing requests designed to improve overall business performance and customer engagement. This position develops robust insights from customer analytics and testing results to support the development of new programs and the optimization of existing programs.

Responsibilities:
Develop long range seasonal testing agenda supporting all constituencies and aligned to support the annual and seasonal demand and OI objectives
Develop and manage in-season optimization testing agenda supporting all drive-the-business activities
Manage seasonal and in-season testing processes to ensure Marketing and cross-functional teams testing requirements are being captured, prioritized, executed, and results are being read out
Develop appropriate testing designs to support multivariate testing
Develop analyses to support new testing initiatives
Lead cross-functional team to analyze and vet the business cases supporting all testing initiatives
Develop relevant customer insights to influence program and offer strategy development in online and print marketing initiatives
Provide weekly and monthly updates on test reads
Make recommendations to leadership on test designs and success metric assessment

Qualifications/Skills:
Strong understanding of the direct marketing industry
Excellent multi-tasking and problem solving skills along with ability to meet aggressive deadlines
Excellent verbal and written communication skills with the ability to influence at the leadership level and with cross-functional partners
Excellent analytical skills
Superior process-management skills
Demonstrated ability to drive direct marketing strategy through highly analytical learning agenda
Ability to matrix manage and lead cross-functional teams
Excellent organizational skills and ability to take initiative
Data mining capabilities including SAS, Core Metric, etc with the ability to leverage large scale databases to perform analysis.

Experience:
MBA or Master¿s degree with Marketing, Mathematics, Statistics, Quantitative, or Finance undergraduate degree
5-8 years of direct marketing experience with a high level of project and process management
Significant experience designing, implementing, and reading multivariate direct marketing tests
Use of large scale data warehouses, SQL, and SAS to analyze data in support of testing initiatives

NOTE: MAY PERFORM OTHER DUTIES AS ASSIGNED